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Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
Podcast
This Week In Location Based Marketing - Episode #205

When: October 27th, 2014
On the show: Our wrap from RetailLoco in Chicago includes 3 great interviews with Matthew Kulig of Aisle411, Charlie Larkin of GameStop and Elise Neel of Mapquest. Top stories of the week include Vistar Media’s cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; Prizm’s contextual music device.

Case Study
Rockbot Case Study - Buffalo Wild Wings

Using Local Social - to launch your restaurant brand in new markets

How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire chain.

Polls
Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
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