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Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
Podcast
This Week In Location Based Marketing - Episode #196

When: August 25th, 2014
On the show: Discovery navigation for the blind; Earshot and DoubleDutch raise money; Apple patents car locator; Lays partners with Uber for Uber Picnic; Can smartphone screens correct your vision; Lionel Messi returns to Barcelona; Vemory app launches; Stylebored pays cash for referrals; Omote’s living makeup; Netflix changes room colour based on the movie. Our deep dive stories are why you should build for a cause; Why cash is king and Digital hacking the real life.

Case Study
Rockbot Case Study - Buffalo Wild Wings

Using Local Social - to launch your restaurant brand in new markets

How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire chain.

Polls
Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
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