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Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
This Week In Location Based Marketing - Episode #223

When: March 2nd, 2015
On the show: Subscribe to the Cow & Quince; Drones in LA scraping cell signals; Johnnie Walker’s smart label from Thinfilm; Domino’s knows…what your tummy is telling you; Beam Wallet brings beacon-based payments to the UAE; Google Wallet to roll out on all carriers – thanks to Softcard acquisition; Edible wearables from Dole; Heather Shaw’s Circuitry of Life; AT&T sells you your privacy; Gyroscope Innovations vies for being your life’s dashboard.

Case Study
Rockbot Case Study - Buffalo Wild Wings

Using Local Social - to launch your restaurant brand in new markets

How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire chain.

Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
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