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LBMA Germany
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simple... read more

Podcast



This Week In Location Based Marketing - Episode #248


When: August 31st, 2015
On the show: Uniqlo’s Style Your Life campaign with WeChat; Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; Square...

Case Study



Rockbot Case Study - Buffalo Wild Wings


Using Local Social - to launch your restaurant brand in new markets

How one Buffalo Wild Wings franchise utilized local social media tactics...

Featured Research



Phunware Infographic - GPS vs. Wi-Fi vs. Beacons


A new infographic from LBMA Member, Phunware with a clear an simple decision tree on choosing the right geo-targeting technology.
Member
Spotlight