The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
This Week In Location Based Marketing - Episode #196
When: August 25th, 2014 On the show: Discovery navigation for the blind; Earshot and DoubleDutch raise money; Apple patents car locator; Lays partners with Uber for Uber Picnic; Can smartphone screens correct your vision; Lionel Messi returns to Barcelona; Vemory app launches; Stylebored pays cash for referrals; Omote’s living makeup; Netflix changes room colour based on the movie. Our deep dive stories are why you should build for a cause; Why cash is king and Digital hacking the real life.