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Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
Podcast
This Week In Location Based Marketing - Episode #212

When: December 15th, 2014
On the show: Live deals on posters; TGI Fridays’ drone attack; Health Insurance benefits with Misfit; Search as signal by Mindshare and Google; Leave your stuff at the Hyatt – in Australia; Maps on clothes with Monochome; Feed America with Jawbone and Quaker Oats; Pop-up Libraries; Smart screens by Photon and Panasonic; eBay Australia’s 24-hour Christmas Windows.

Case Study
Rockbot Case Study - Buffalo Wild Wings

Using Local Social - to launch your restaurant brand in new markets

How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire chain.

Polls
Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
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