Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
This Week In Location Based Marketing - Episode #177

When: April 14th, 2014
On the show: Top stories featuring Quantum Dots, Apple, the Lego Movie, Coupons.com, American Express, Amazon’s Dash Tesco, Uber’s Rush, Breeze, Santa Monica’s Wellbeing Project, Traffle’s travel app and SmartMat. Our mobile minute featuring Chuck Martin asks “do people still go into stores” and our special guests are Brian Menell and Richard Bagdonas of Mahana.

Case Study
Opterus Case Study - Charming Charlie

An overview of a recent case study by retailer Charming Charlie on the use of the Opterus Store Ops-Center system. The program involved task and calendar management across all 240+ store locations and greatly improved communications between HQ and store operations.

Weekly Poll
Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
Current Results