Visit Our German Site
Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
Podcast
This Week In Location Based Marketing - Episode #197

When: September 1st, 2014
On the show: Sprooki rolls out beacons in Singapore malls; Philipp Schmitt’s location based light painting project; Comcast thinks EveryBlock and Philadelphia are a good combination; Magpi’s cloud-based mobile data collection; Google brings local ads to the desktop; Runkeeper partners with KIIP; PitneyBowes’ location start-up incubator in India; 7Eleven rolls out Belly to 2600 stores; QR codes to help Alzheimer sufferers from getting lost; Pumpipumpe goes old-school with sharing through stickers. Our resource of the week is Jawbone’s earthquake chart. Our special guest is Peter Cahill, founder of Life Line Response.

Case Study
Rockbot Case Study - Buffalo Wild Wings

Using Local Social - to launch your restaurant brand in new markets

How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire chain.

Polls
Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
Yes (32.69%)
No (67.31%)
Total votes: 52