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Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
Podcast
This Week In Location Based Marketing - Episode #208

When: November 17th, 2014
On the show: Facebook challenges Yelp and Foursquare; Connected Glass by Rebecca Minkoff; The world’s smallest GPS chip; Pay with your face; Coupons.com on your Samsung phone; Arki teaches us how to walk; Place Scout for startup people; Aerial Bold; Samsung’s Proximity beacons; SocialRadar acquired by Gridskippr. Our special guest is Rob Cameron, Chief Product and Marketing Office at Moneris.

Case Study
Rockbot Case Study - Buffalo Wild Wings

Using Local Social - to launch your restaurant brand in new markets

How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire chain.

Polls
Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
Yes (33.82%)
No (66.18%)
Total votes: 68