This Week In Location Based Marketing - Episode #197
When: September 1st, 2014
On the show: Sprooki rolls out beacons in Singapore malls; Philipp Schmitt’s location based light painting project; Comcast thinks EveryBlock and Philadelphia are a good combination; Magpi’s cloud-based mobile data collection; Google brings local ads to the desktop; Runkeeper partners with KIIP; PitneyBowes’ location start-up incubator in India; 7Eleven rolls out Belly to 2600 stores; QR codes to help Alzheimer sufferers from getting lost; Pumpipumpe goes old-school with sharing through stickers. Our resource of the week is Jawbone’s earthquake chart. Our special guest is Peter Cahill, founder of Life Line Response.