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Our Mission
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
This Week In Location Based Marketing - Episode #222

When: February 23rd, 2015
On the show: Beijing Municipal Administration launching wearable transit passes; Samsung buys LoopPay; Smartstones touch; Branch Out launches digital detox movement; Skoda uses augmented reality to sell cars; Travel by helicopter with Gotham Air; trying to be the Uber for tow trucks; FCC adopts new rules for indoor location accuracy for 911 calls; Word Map brings language origin; Mattel and Google are bringing back the Viewmaster.

Case Study
Rockbot Case Study - Buffalo Wild Wings

Using Local Social - to launch your restaurant brand in new markets

How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire chain.

Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
Yes (36.67%)
No (63.33%)
Total votes: 90