This Week In Location Based Marketing - Episode #191
When: July 21st, 2014
On the show: Bonnaroo’s beacon results; Heineken’s @wherenext twitter service; Clear Channel launches their “Connect” platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches “CentreStage” in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes’ Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed beacons in every store on Regent St)
Rockbot Case Study - Buffalo Wild Wings
Using Local Social - to launch your restaurant brand in new markets
How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire chain.
Do you think using cameras in retail to track peoples' facial expressions in aggregate is a good thing?
No (61.11%)Total votes: 36