The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers... read more
This Week In Location Based Marketing - Episode #217
When: January 19th, 2015 On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Snapchat for business?; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app. Our special guest is Jonathan Berlin of Iconeme.