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Podcasts

This Week In Location Based Marketing - Episode #169


Date: February 17th, 2014

On the show: Top stories of the week include Sears offering curbside pickup; Amazon launching Flow; Virgin America’s new in-air social network; Augmented reality on the bus; Royal Caribbean solves windowless cabins; Museum of Contemporary Art in Chicago’s interactive billboard; Localytics brings in $17M in funding; Yahoo! partners with Yelp. The Mobile Minute with Chuck Martin examines the impact of passive data collection. Our app of the week is TouchRoom. Our Resource looks at how location-based marketing delivers ads to in-store shoppers. Our special guest is blogger and author Greg Hickman of Mobile Mixed who brings tactical advice on SMS marketing.