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Podcasts

This Week In Location Based Marketing - Episode #191


Date: July 21st, 2014

On the show: Bonnaroo’s beacon results; Heineken’s @wherenext twitter service; Clear Channel launches their “Connect” platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches “CentreStage” in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes’ Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed beacons in every store on Regent St)