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Podcasts

This Week In Location Based Marketing - Episode #204


Date: October 20th, 2014

On the show: SideSwipe’s gestures; FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico’s embraces RFID; Loopd brings beacons to conferences; Lufthansa’s augmented premium seats; Yondr’s phone-free zones; Ikea’s motivational mirror. Plus, what happened to Hailo and why RFID in a world of beacons.