home
about
research
events
membership
podcasts
case studies
blog
our team
resources contact us
press
LBMA Germany
member portal

Podcasts

This Week In Location Based Marketing - Episode #228


Date: April 6th, 2015

On the show: Pac-man Easter egg from Google; Amazon’s Dash button; MasterCard partners with KIIP; Adobe partners with Vibes Media; The National Baseball Hall of Fame brings history alive; London’s underground helps the visually impaired; AirBites – the AirBnB for home-cooked meals; Tworlds shows is the grass is greener over there; KeepTrax raises a modest $1M. Special guest is Kevin Hunter, COO of Gimbal.

Top stories of the week


1. Easter Egg for Google Maps 7:45
2. Amazon Dash buttons 11:30
3. Mastercard partners with Kiip 16:20
4. Adobe partners with Vibes Media 19:00
6. National Baseball Hall of Fame - The Beacon 20:50
7. London Underground - Wayfindr app 24:40
8. AirBites - home cooked meals on the road 30:00
9. TWorlds app 34:40
10. KeepTrax raises $1M 37:40

Special guest: Kevin Hunter, COO of Gimbal 42:20

Top Story: Filling the bunny's basket: How Amazon bridges the digital and physical divide 48:10

Top stories of the week


1. Easter Egg for Google Maps 7:45
2. Amazon Dash buttons 11:30
3. Mastercard partners with Kiip 16:20
4. Adobe partners with Vibes Media 19:00
6. National Baseball Hall of Fame - The Beacon 20:50
7. London Underground - Wayfindr app 24:40
8. AirBites - home cooked meals on the road 30:00
9. TWorlds app 34:40
10. KeepTrax raises $1M 37:40

Special guest: Kevin Hunter, COO of Gimbal 42:20

Top Story: Filling the bunny's basket: How Amazon bridges the digital and physical divide 48:10