home
about
research
events
membership
podcasts
case studies
blog
our team
resources contact us
press
LBMA Germany
member portal

Podcasts

This Week In Location Based Marketing - Episode #249


Date: September 7th, 2015

On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival trades tickets for blood…in Transylvania. Member news includes items from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, AOL. Special guest is Wojtek Hoch of Nomadic Uno.

Top stories of the week


1. SmarTone Telecom’s “Kiss” app 6:10
2. Ikea Canada’s Twitter powered vending machines 9:50
3. SeeLight app project 12:30
4. Area360 raises $3.5M / Yogrt gets $3M 18:20
5. Untold Music Festival in Transylvania accepts blood for admission 21:25

Special GuestNomadic Uno 25:40

LBMA Member Case Studies


1. Mondelez Shopper Futures Update 37:25
2. Unacast + Coke project 38:20
3. Walgreens adds Intelligent Messaging to it’s app 39:30
4. InMarket - 40% of Millennial Moms are now beacon accessible 41:00
5. Millennial Media is being acquired by AOL 41:55
 

Top stories of the week


1. SmarTone Telecom’s “Kiss” app 6:10
2. Ikea Canada’s Twitter powered vending machines 9:50
3. SeeLight app project 12:30
4. Area360 raises $3.5M / Yogrt gets $3M 18:20
5. Untold Music Festival in Transylvania accepts blood for admission 21:25

Special GuestNomadic Uno 25:40

LBMA Member Case Studies


1. Mondelez Shopper Futures Update 37:25
2. Unacast + Coke project 38:20
3. Walgreens adds Intelligent Messaging to it’s app 39:30
4. InMarket - 40% of Millennial Moms are now beacon accessible 41:00
5. Millennial Media is being acquired by AOL 41:55