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Podcasts

This Week In Location Based Marketing - Episode #257


Date: November 4th, 2015

On the show: Tommy Hilfiger brings VR to the store; eeGeo launches global 3D mapping platform; MLB using SnapChat geofilters for the World Series; Taggalo blends beacons with facial recognition; Sochat lets you text anyone nearby; Lowe’s opening a hardware store in space; Sears introduces you to experts; IBM to acquired the Weather Network’s digital business; Thinknear introduces GeoVideo; Facebook adding location-based notifications tab. Our resource is the white paper Navigating Location Based Marketing.

Top stories of the week


1. Tommy Hilfiger brings VR to the store 10:34
2. eeGeo launches global 3D mapping platform 15:46
3. MLB using snapchats geofilters for World Series 19:20
4. Taggalo blends beacon with facial recognition 21:51
5. Sochat - text anyone nearby (also raised $2M) 23:21


Resource:Turnstyle Whitepaper - Navigating Location Based Marketing 27:35

Member News


1. Lowe’s opening a hardware store in space 29:38
2. Sears launches “Meet An Expert” program 31:52
3. IBM to acquire Weather Channel’s digital business 34:04
4. Thinknear introduces GeoVideo 35:57
5. Facebook adding location-based notifications tab 37:13
 

Top stories of the week


1. Tommy Hilfiger brings VR to the store 10:34
2. eeGeo launches global 3D mapping platform 15:46
3. MLB using snapchats geofilters for World Series 19:20
4. Taggalo blends beacon with facial recognition 21:51
5. Sochat - text anyone nearby (also raised $2M) 23:21


Resource:Turnstyle Whitepaper - Navigating Location Based Marketing 27:35

Member News


1. Lowe’s opening a hardware store in space 29:38
2. Sears launches “Meet An Expert” program 31:52
3. IBM to acquire Weather Channel’s digital business 34:04
4. Thinknear introduces GeoVideo 35:57
5. Facebook adding location-based notifications tab 37:13