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Podcasts

This Week In Location Based Marketing - Episode #261


Date: December 2nd, 2015

On the show: Star Wars infiltrates bus shelters; Placester raises $27M; Beretta’s bluetooth gun; L&PM Editores gives away subway tickets in books; Kantar Shopcom partners in data with 4INFO; Book your room at the Air Canada Centre thanks to AirBnB and MLSE; Tapad partners with VisualDNA; Royal Caribbean’s #ComeSeekLive Periscope campaign; TCS acquired by Comtech; Loblaws #marketmoments miss. Special guest is Erik McMillan of Shelfbucks.

Top stories of the week


1. JCDecaux StarWars campaign 6:04
2. Placester raises $27M 8:32
3. Beretta showcases their new i-Protect bluetooth gun 11:37
4. L&PM Editores - subway ticket books in Brazil 15:15
5. Kantar Shopcom and 4INFO team up 19:21

Guest: Erik McMillan of Shelfbucks 23:47

Member News


1. AirBnB / MLSE sleepover promotion 35:33
2. Tapad partners with VisualDNA 38:46
3. Royal Caribbean #ComeSeekLive periscope campaign 39:50
4. TCS acquires Loctronix and then gets acquired by Comtech for $430.8M 41:53
5. Loblaws - #MarketMoments 43:44
 

Top stories of the week


1. JCDecaux StarWars campaign 6:04
2. Placester raises $27M 8:32
3. Beretta showcases their new i-Protect bluetooth gun 11:37
4. L&PM Editores - subway ticket books in Brazil 15:15
5. Kantar Shopcom and 4INFO team up 19:21

Guest: Erik McMillan of Shelfbucks 23:47

Member News


1. AirBnB / MLSE sleepover promotion 35:33
2. Tapad partners with VisualDNA 38:46
3. Royal Caribbean #ComeSeekLive periscope campaign 39:50
4. TCS acquires Loctronix and then gets acquired by Comtech for $430.8M 41:53
5. Loblaws - #MarketMoments 43:44