home
about
research
events
membership
podcasts
case studies
blog
our team
resources contact us
press
LBMA Germany
member portal

Research

Engaging WIth Digital Consumers


Date: August 16th, 2013

Many retailers still are determining how to best provide personalized messages, offers and product recommendations without invading privacy or risking customer trust. However, research commissioned by Infosys has verified that consumers are more willing and eager to share personal data in exchange for customized offers.

To better understand consumers’ overall desire for personalized brand experiences, Infosys polled 5,000 consumers in Australia, France, Germany, the UK and U.S. The report, titled: Engaging With Digital Consumers, revealed that 93% of respondents would provide retailers with detailed information if they received customized offers in return.

Click Here To Download The Whitepaper