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Research

ZEBRA TECHNOLOGY - 2015 GLOBAL SHOPPER STUDY


Date: September 14th, 2015

One of the most important insights from the 2015 Shopper’s Study is that, even as online and mobile shopping become more prevalent and more accepted worldwide, the importance of customer service remains high.

Mobile technology, by providing real-Time visibility of product availability, flexible delivery and payment options and much more, frees retailers to focus more on the shopper experience.
Associates can spend more time with customers, offering more personalized service.

That’s crucial, since the majority of respondents would buy more merchandise from a retailer they believe provides better customer service. Even in the era of mobile technology, the personal touch still makes a difference in retail

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