Copyright © 2019 LBMA Global Inc. | Website

ONLINE-Certificate Program in 
Location-based Marketing


You’ve just joined an agency or / you are responsible for digital marketing for a brand or retailer running a type of campaign you’ve never encountered before. Your client wants to reach the audiences visiting their locations, as well as the competitive locations. You’ve now found yourself inside the world of geo-targeting and location-based marketing, but it’s new to you. This 9-part program will give you all the basics and enable you to be the expert in your company.




Our Faculty

Carsten Szameitat 
theLBMA DACH 

Asif R. Khan
theLBMA president

Register Now

How it WORKS: the program is broken into three sections taking the student from a basic understanding of the industry all the way to an expert level with the latest trends and solutions.   

 

Advertising Agencies, Brands, Retailers, Consulting Firms, Tech Companies, ...

Interesting for:

Get in contact

LEVEL 1

LEVEL 1

LBMA Academy 
Unit 11, 1080 Brock Road, Pickering, ON L1W3X4

+1 905 492 6454

contact@thelbma.com

2019 - 2020

sign-up now

All participants will receive a certificate upon completion of the 9-course program signed by President of the Location Based Marketing Association. 


Asif Khan & Carsten Szameitat

LEVEL 2

LEVEL 3

Course 1
What Is Location Based Marketing?

More Details

Course 2
Understanding Indoor Location (Hardware/Software)

More Details

Course 3
Strategies For Driving Traffic
(Marketing, Search, Geofencing, Content)

More Details

Understanding the Basics of Location

By the time you’ve completed Level 1, you will be able to define location-based marketing, understanding the basic uses cases in the industry, and have a firm grasp of the vocabulary used. Having completed this level students are equipped to manage the relationships with vendors and agency-partners. 

Advanced Principles of Location 

Completing Level 2 will help you build on the foundations of Level 1. We start with an overview of the solutions in the marketplace for measurement and attribution and explore how location data can be connected to other systems like POS, loyalty and CRM. Lastly, we cover the role location data plays in OOH, online, mobile and even radio and TV. Once you’ve completed this level, you will be able to fully integrate location-based marketing strategies into your overall media plan and understand how to measure its effectiveness.

Expert: Leveraging Location Data

Today and Tomorow: After completing Level 3 students will have a full understanding of the power of location data in personalized/hyperlocal media strategies. They will also have a general understanding of the guidelines for location data privacy on a global scale and be able to have a framework for realizing the value of location data in vertical markets outside of retail/brand marketing as well as the emerging technologies impacting location data and services.

Course 1
The Power of Location Analytics

More Details

Course 2
The Need for Data Integration

More Details

Course 3
Why Location Based Marketing 
Includes All Media

More Details

Course 1
The Role of Location In the 
Personalized Web

More Details

Course 2
Navigating The Waters of Location Privacy 
(GDPR, CCPA, etc.)

More Details

Course 3
Exploring The Coming Trends
Location Beyond Brands & Marketing

More Details

Location Based Marketing ACADEMY

Get Certificate

Dates Level 1 
Wednesday at 01.00 pm EST (90min)

January
 Level 1 Course 1

January 08

January
Level 1 Course 2

January 22

February
 Level 1 Course 3

February 05

Dates Level 2
Wednesday at 01.00 pm EST (90 min)

February
 Level 2 Course 1

February 19

March
Level 2 Course 2

March 04

March
 Level 2 Course 3

March 18

Dates Level 3
Wednesday at 01.00 pm EST (90 min)

April
 Level 3 Course 1

April 1

April
Level 3 Course 2

April 15

April
 Level 3 Course 3

April 29

Season Q1 2020

sign-up nowsign-up now

 Gabriel Bedoya
 Retail-Expert Miami 

Kathrin Schürmann
Lawyer

Denise McKenzie 
Entrepreneur

Course-Levels

Further Experts
Welcome