Course 1- What Is Location Based Marketing?

In this opening course students will learn to understand the basics of location-based marketing.

  • What is location-based marketing?
  • How are brands leveraging this to effectively target audiences?
  • How do we differentiate between location-based services and location-based marketing ?
  • Key definitions in the industry (geo-fencing, geo-conquesting, geo-targeting, proximity & personalization)