LBMA Chicago – Location Across The Customer Journey
Location: Chicago, IL
Venue: WeWork River North
Join us for the latest LBMA Chicago meet-up.
As location-focused marketers we’re all keenly aware that ‘local’ is having a moment right now. At the heart of this local movement is data: structured data, schema, signals, geo-analytics, and more. Harnessing and activating this data is key for location-based brands to create the ideal consumer journey from introduction to purchase to loyalty across ecommerce and brick-and-mortar channels.