LBMA SFO – Addressing The Quality Of Location Data
Location: San Francisco, CA
Venue: Spaces (Mission & 3rd)
Join us for the latest event of the LBMA San Francisco chapter with speakers from Pitney Bowes, Bluedot and more as we discuss the importance of location data quality.
What if you could explore thousands of different datasets, download them and play with them in your BI or GIS tool? What if you could layer the various datasets on a map and see how the data can solve a specific problem your organization is experiencing? How long have you been a data user? One month? A year? 20 Years?
If you’re a team of one, or a leader of hundreds, my guess is that you, like the rest of the world, are dabbling in the big wide world of data. Unfortunately, as dependencies for data have grown, so too have the complexities of actually finding data that fits your needs. If you do have the great fortune to find what you are looking for – at the exact moment you are looking for it, frustration inevitably follows.
For once you know what you need, trying to evaluate and acquire the data can be just as lengthy and frustrating of a process.Bad data opens you up to the likelihood of making bad business decisions. Without accurate data on customers, an organization can’t achieve revenue goals.
Poor data quality most often affects the ability to reach customers and meet their needs.
This is especially the case when we look at the use of location data for marketing or campaign targeting.
Our speakers at the event will addresses the importance of location data quality, collection, enrichment and monetization.
Colin Mattison , Data Specialist – Location Intelligence (Pitney Bowes)
Linkedin – https://www.linkedin.com/in/colinmattison/
Emil Davityan , CoFounder (Bluedot Innovation)
Linkedin – https://www.linkedin.com/in/emil-davityan-7aa40418
Asif R. Khan, Founder/CEO (Location Based Marketing Association)
Linkedin – https://www.linkedin.com/in/asifrkhan
*drinks and snacks will be provided.