LBMA Sweden – Location Is The New Cookie

Location: Stockholm, Sweden
Venue: Canadian Embassy

The Location Based Marketing Association is pleased to host our first event in Stockholm with the support of the Canadian Embassy.

This event, Why Location Is The New Cookie, will focus on demystifying location-based marketing (LBM) and explore how to monetise location based marketing channels like Google Places, Yelp and Foursquare. We will also discuss the location aspects of beacons, augmented reality and mobile payments.

The objective of the forum will be to educate attendees on how LBM will change the retail marketing landscape. We will demonstrate how LBM can be applied across all media – not just mobile. Most importantly, we will explain how LBM can be an incremental revenue stream for their business, drive traffic to your stores and provide true experiential marketing.

“If you want to learn how to monetise location based marketing, then this is the place to check-in!”

“Come learn how to get in on the future of local marketing, retail and commerce today!”
Event Format

8:00 Doors Open, Breakfast

8:30 Keynote Presentation – Asif Khan – Founder & President of The LBMA

9:30 Expert Panel Featuring:

Mike Peters – LBMA Stockholm, Chapter President

Bengt Eliasson – Industry & Business Dev. Retail & Consumer Products, IBM Nordics

and more…

10:30 Coffee and Networking

Reserve your place now.

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