Minnesota Interactive Marketing Association
Location: Minneapolis, MN
LEVERAGING LOCATION FOR MARKETING SUCCESS:
An evening with LBMA Founder & President – Asif R. Khan
Location-based marketing has been talked about for years as a way to connect consumers to services and products at the right place and the right time. With the emergence of high-speed wireless networks and smartphones, some of the key elements are now in place to realize the potential of location-based marketing. What are the benefits for marketers? What are the benefits for consumers? And what should agencies and brands be doing to leverage the technology so it can be used to influence consumer behavior?