This Week In Location Based Marketing – Episode #168

Welcome to episode #168. On the show: The top 8 most relevant stories during the past week in location and contextual based marketing including stories from Microsoft, Foursquare, Shopcloud, Ryerson, NTT and Dwango, Nokia and GloveLove, PlaceIQ and Rentrak TV, ShopRite and PayNearMe. Our mobile minute with Chuck Martin examines what 77% of consumers want in return for their location data. Our app of the week is Spo.tt Messenger. Our resource confirms that location is the new currency of marketing. Our special guest is Mikhail Damiani of Blue Bite.

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