Podcasts

This Week In Location Based Marketing – Episode #193

On the show: HBC and Lord & Taylor commit to beacons; Instagram launches their Snapchat competitor Bolt; Medialets helps with attribution; Tipbombing your favourite street artist; Verizon kicks off their smart rewards program; Glympse embeds itself within Kik messenger; Nike gives away merchandise with FuelBox; Andrew Mason emerges with Detour; NextNav raises $70M. Our special guest is Debbie Kiederer of LiveLux and our resource of the week examines the differences between NFC and BLE.

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