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This Week In Location Based Marketing – Episode #198

On the show: Heineken’s location-based loyalty rewards for small bars; AVG acquires LocationLabs; xAd and IndoorAtlas raise rounds; Walkers chips tweet to eat; Nordstrom & Target powered by Curalate; InMobi partners with Factual on mobile ads; McDonalds trades cans for food in Sweden; Magnum and NewAer partner on beacon engagement; Marriott teams with MIT to create matchmaking table through LinkedIn data; FUZ design brings us the bluetooth-enabled Noke padlock; MCX to launch the CurrentC wallet and Isis rebrands. Our resource of the week looks at the if consumers are willing to share wearable data. Our guest is Lynda Smith Chief Marketing Officer of Twilio.

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