CMA/LoyaltyOne – Using Digital Solutions To Enhance the Customer Experience

Using Digital Solutions to Enhance the Customer Experience is based on a CMA/LoyaltyOne study of Canadian consumers’ awareness, interest and adoption of location-based technology, conducted in July 2015. The report makes the case that consumers are ready for and open to beacon technology in particular, in contrast to research that shows retailers industry-wide remain slow to execute digitally-driven omni-channel retail strategies. As explained in the report, for those retailers leveraging digital technologies to connect with shoppers, there is one caveat: The technology itself is but one step of the process – a number of elements need to be in place for such implementations to benefit the shopper and retailer.

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