Research

Engaging WIth Digital Consumers

Many retailers still are determining how to best provide personalized messages, offers and product recommendations without invading privacy or risking customer trust. However, research commissioned by Infosys has verified that consumers are more willing and eager to share personal data in exchange for customized offers.

To better understand consumers’ overall desire for personalized brand experiences, Infosys polled 5,000 consumers in Australia, France, Germany, the UK and U.S. The report, titled: Engaging With Digital Consumers, revealed that 93% of respondents would provide retailers with detailed information if they received customized offers in return.

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