First Data – Transforming The Customer Experience
A new white paper from First Data
The planets and stars of the Information Age-that is, the technologies, applications and partnerships-are now aligning to bring us into a new age of commerce. Dubbed “Universal Commerce,” it is commerce that happens anytime, anywhere, and on any type of device. It
blurs the lines between in-store commerce, eCommerce and mobile commerce such that many aspects of commercial activity are seamlessly integrated into one experience. From a consumer’s perspective, shopping, payment, marketing (i.e., offers and coupons), loyalty, and money management all blend together in both offline and online experiences.