Gravy Analytics -Sports Fanatics Audience Profile
Gravy Analytics released several new sports-oriented mobile audiences for sports marketers. This week we decided to take a closer look at the Sports Fanatics audience to learn more about where these committed consumers go and how they spend their time when they’re not at the game.
Unlike other mobile audiences, Gravy Audiences are built using verified event attendances at professional, college, minor and private league sports events across the country. This makes it possible for advertisers to target mobile advertising campaigns to sports enthusiasts in general – or to reach only NCAA Basketball, NCAA Football and NFL Football fans with precision.
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