How Consumers Are Using Local Search

Twenty-four percent of consumers who conduct “local” searches are highly tech-savvy early adopters who own multiple mobile devices, use mobile shopping apps, purchase daily deals and post reviews of businesses more than the average population, according to a new white paper. The report also notes that this group accounts for 50% of all local searches.

The white paper, “How Consumers are Using Local Search,” was sponsored by local search firm YP in collaboration with Street Fight and researched by Dr. Phil Hendrix, founder and director of immr.

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