JiWire Mobile Audience Insights – Q4 2010 Results
The Mobile Audience Insights Report examines location-based media engagement, the mobile device landscape and public Wi-Fi trends. The report is designed to help advertisers better engage their desired audience when they are on the go. People are increasingly mobile, spending time out of the home and office. How does this impact lifestyles and behaviors?
JiWire's Mobile Audience Insights Report is based on data from approximately 450,000 public Wi-Fi locations, as well as a survey of more than 3,000 consumers randomly selected across JiWire's Location-Based Media Channel within the quarter. JiWire serves advertisements to over 40 million unique users across location-based mobile apps and public Wi-Fi locations in North America and the United Kingdom and records data from every ad request