LBMA – 2019 Global Location Trends Report
The 2019 Global Location Trends Report Is HERE!
A total of 642 companies were surveyed for the Location Based Marketing Association’s annual Global Location Trends Report. This year we changed the baseline of our survey to be able to parse the data on a regional basis enabling us to look at the splits across North American, EMEA, LATAM and APAC.
As a basis for this study, now it’s it 4th year, the LBMA asks survey participants which types of media they consider to be location-based. Digital Out of Home (DOOH) ads remains as one of the top media considered with a 17%
increase year over year in NA markets and moderate
Increases in all other markets as well. Globally, we are now seeing 56% of the market view DOOH as a location- based media. In other media types the biggest growth came from the use of online IP geo-location data with 66% of the global market now seeing opportunities to leverage location data and online media with 56% recognition driven off of online to offline retail engagement and the wider availability of IP geo-location data.
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