Research

LBMA/Oriient Whitepaper – Recovering Lost Revenues in Retail with IndoorGPS

Recovering Lost Revenues in Retail with IndoorGPS

Consumers are accustomed to using mobile apps for navigation in daily life

Up to 40% of shoppers fail to find at least one product they intended to buy in every shopping trip

Retailers are experiencing a 3-5% loss in revenue relating to unlocatable products

Accurate indoor navigation can help shoppers find products in store and hence regain lost revenue for retailers

39.8% of global companies are already using some form of indoor location technology

Indoor navigation that is based on geomagnetism is more accurate and easily scalable because no hardware installation is required

LBMA-Oriient Whitepaper

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