LBMA/Oriient Whitepaper – Recovering Lost Revenues in Retail with IndoorGPS
Recovering Lost Revenues in Retail with IndoorGPS
Consumers are accustomed to using mobile apps for navigation in daily life
Up to 40% of shoppers fail to find at least one product they intended to buy in every shopping trip
Retailers are experiencing a 3-5% loss in revenue relating to unlocatable products
Accurate indoor navigation can help shoppers find products in store and hence regain lost revenue for retailers
39.8% of global companies are already using some form of indoor location technology
Indoor navigation that is based on geomagnetism is more accurate and easily scalable because no hardware installation is required
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