Localz Whitepaper – Why do smartphone users give access to location?
To better understand how customers are adopting and using location services, Localz conducted a survey across 554 smartphone users across the United States, United Kingdom and Australia. From these respondents, 54% had an IOS device and 46% owned an Android device. We then analysed the smartphone settings of over 1 million Localz users, that is people who are using a mobile app which has the Localz SDK installed.