Mediative – 80% of Canada’s Top Retailers’ online listings inaccurate
A new report from LBMA members, Mediative & Placeable.
Canada’s top retail brands excel at brand advertising at the national level. But when it comes to driving local customers into local stores, a different strategy is required, and not all the top retailers are getting it.
Mediative's partner, Placeable, has developed the NatLoTM using its proprietary platform, WorkbenchTM. NatLoTM refers to â€˜National-to-Local’, and it is a score that is applied to businesses who have multiple local stores, spread nationally.