Research

Mediative – 80% of Canada’s Top Retailers’ online listings inaccurate

A new report from LBMA members, Mediative & Placeable.

Canada’s top retail brands excel at brand advertising at the national level. But when it comes to driving local customers into local stores, a different strategy is required, and not all the top retailers are getting it.

Mediative's partner, Placeable, has developed the NatLoTM using its proprietary platform, WorkbenchTM. NatLoTM refers to â€ňúNational-to-Local’, and it is a score that is applied to businesses who have multiple local stores, spread nationally.

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