Motorola Retail – Winning The OmniChannel Battle
A white paper from Motorola Solutions.
Over the last decade, brick-and-mortar retailers have been forced to deal with the Internet and the broadband communications revolution
in all its glory: mobile smartphones, tablet computers, texting and Twitter, social networking and the enormous challenges posed by savvy e-tailers. There’s no doubt that the invasion of retail stores by these mobile enablers of virtual shopping has been costly. Not just in sales, but in customer loyalty, too. Now, however, retail stores are fighting back with their own aggressive omnichannel strategies based on information provided by their wireless networks.