Placecast – The Alert Shopper IV
The Alert Shopper IV: This survey was conducted online within the United States by Harris Interactive on behalf of Placecast. Data was collected between May 8-10, 2013 among 2,072 adults ages 18 and older, of whom 1,797 own a cell phone. Results were weighted as needed to reflect the composition of the U.S. adult population ages 18+ using targets for region, age within gender, education, household income and race/ethnicity. Respondents for this survey were selected from among the Harris Poll Online (HPOL) database, which includes several million people who have agreed to participate in Harris Interactive surveys. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.