PunchTab – Mobile Tracking: Are Consumer Ready?
Mobile tracking is a hot topic. We’ve all heard stats:
â€¢ 90% of American adults have a cell phone*
â€¢ 58% of American adults have a smartphone*
â€¢ 72% of U.S. smartphone users use their phone while
…. but are consumers ready? PunchTab wanted to find out. We surveyed over 1,000 consumers from April 18 – April 21, 2014 to learn how consumers feel about the idea of brands using their mobile phones’ GPS to track their location and offer relevant, real-time information and offers based on that