Review Management 201 – Leveraging Reviews & Ratings For Your Brand
A new report from SweetIQ.
Love them or hate them, online customer ratings and reviews are a fact of life for brick and mortar retailers . Sites like Yelp, Google+ and TripAdvisor influence 3x more sales than a brand’s own website. Nearly three quarters of customers are swayed by what they read in ratings and reviews, and their trust in online reviews is growing . Simply put: ratings and reviews matter to your brand.
The bad news: most retailers don’t have a dedicated review management strategy.
The good news: if you’re reading this, you’re one step closer to developing your own strategy and getting on top of your reviews.