ScreenMediaDaily – Location Is The New Currency Of Marketing
A new report from Screen Media Daily
Digital place-based media and location-based mobile advertising are part of a larger omni-channel ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Highlights from Why Location Is the New Currency of Marketing include:
The Connected Consumer
Leveraging the Moment
Multiscreen Campaign Planning
Amplifying Reach With DPb Media