Urban Airship – Push Mobile Engagement To The Next Level
Push notifications make the most of mobile marketing’s unique attributes: intimacy, immediacy, and context. When consumers opt in to receive push notifications, it means they trust you to the point of giving you permission to contact them on their most personal devices. If your messages are not relevant, you will lose your best customers. This report lays out the opportunities, risks, and best practices that marketing leaders must understand to integrate push notifications into their app and direct marketing strategies.