Global Tech Association
since 2010

  • Nord America, Japan, Europe, Middle East, South East Asia, Australia

  • 10 Events around the globe per year

  • Podcasts, Withepapers,

The LBMA - Industries We Serve

The LBMA

The global non-profit community connecting brands, retailers, agencies, and technology providers who leverage location intelligence to drive business results. Since 2010, we've hosted 150+ events worldwide, bringing together industry leaders who understand that where matters as much as who, what, and when.

15+ Years Leading
150+ Global Events
40+ Countries

Industries We Serve

Location-based marketing transforms how leading brands, retailers, agencies, and organizations connect with audiences in the real world

Brands

"From awareness to conversion - everything measurable through location data"

  • Reach customers where purchase decisions happen
  • Measure direct store visits after ad campaigns
  • Understand regional market differences
  • Competitor analysis through visitor patterns

Retail & Vendors

"Every meter counts - location determines success or failure"

  • Target nearby customers precisely (drive-to-store)
  • Analyze and optimize foot traffic
  • Competitive store performance insights
  • Store expansion through location intelligence

Marketing Agencies

"Agency differentiator in a competitive market"

  • Clients expect data-driven, measurable campaigns
  • Location data delivers attribution and ROI proof
  • Competitive advantage through specialized expertise
  • New service offerings and revenue streams

Sports & Entertainment

"Fan engagement beyond the venue - 365 days a year"

  • Reach fans before, during, and after events
  • Monetize venue surroundings for sponsors
  • Understand fan journey from home to stadium
  • Promote ticketing and merchandise at the right place

Travel & Hospitality

"The customer is on the move - location is the context for every message"

  • Reach travelers in decision moments (airports, stations)
  • Destination marketing based on current location
  • Cross-selling at vacation spots (hotel → activities)
  • Return marketing after the trip

Data Analytics

"Transform location data into actionable business intelligence"

  • Advanced geospatial analytics methodologies
  • Location data enrichment and integration frameworks
  • Predictive modeling for location-based behavior
  • Privacy-preserving analytics techniques

The Missing Link

Location is the missing context between online and offline.
We know what users do digitally. Location data reveals where they move in the real world.
The result: Perfect attribution and personalized experiences.

Join The LBMA Community

Connect with industry leaders, access exclusive insights, and shape the future of location-based marketing

Become a Member
LBMA Partners

Our Partners

Leading brands and organizations that trust location-based marketing