THE LBMA Advisory Boards

Our specialized advisory boards bring together industry experts, thought leaders, and practitioners to shape the future of location-based marketing across key sectors and regions.

AI Board DACH

Advancing artificial intelligence applications in location-based marketing across the German-speaking regions. This board explores AI-driven location analytics, predictive modeling, and automated marketing strategies tailored for the DACH market.

  • AI-powered location intelligence strategies
  • Machine learning for predictive analytics
  • DACH market insights and regulations
  • Privacy-first AI implementations
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Retail Media DACH

Driving innovation in retail media networks and location-based advertising strategies. This board focuses on bridging online and offline retail experiences through location intelligence, in-store analytics, and omnichannel marketing solutions.

  • Retail media network optimization
  • In-store location analytics
  • Omnichannel attribution strategies
  • Shopper journey mapping
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Location Analytics & Marketing DACH

Advancing the science and practice of location data analysis, insights, and marketing strategies. This board develops best practices for location data collection, processing, visualization, and actionable insights generation for business intelligence, strategic decision-making, and targeted marketing campaigns.

  • Advanced geospatial analytics
  • Location-based marketing strategies
  • Data visualization best practices
  • Real-time analytics and campaign optimization
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Travel & Leisure DACH

Transforming the travel and leisure industry through location-based innovation. This board addresses the unique challenges and opportunities in tourism, hospitality, and entertainment sectors, focusing on enhancing traveler experiences and driving destination marketing.

  • Traveler journey optimization
  • Destination marketing strategies
  • Hospitality location intelligence
  • Tourism experience personalization
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Robotics DACH

Defining the role of service and security robots in urban environments across the DACH region. This board explores autonomous robotic systems for city centers, residential districts, and shopping centers — with a focus on AI-driven surveillance, operational efficiency, and intelligent workforce transformation.

  • Service robots for retail & public spaces
  • AI-powered security & surveillance systems
  • Autonomous patrol in urban districts & shopping centers
  • Workforce optimization through robotics & AI
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Mobility DACH

Shaping the future of mobility through location intelligence and smart infrastructure. This board focuses on connected transportation, smart city initiatives, infrastructure optimization, and sustainable mobility solutions across the DACH region.

  • Smart mobility solutions
  • Infrastructure optimization
  • Smart city integration
  • Connected transport systems
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Become part of our expert community and help shape the future of location-based marketing in your industry.

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