The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


Location Weekly – Episode 545

Episode 545 of #LocationWeekly is out now! This week we talk about Life360 acquiring Tile, Albert Heijn using in-store data to inform programmatic DOOH ads, Mondelez Vietnam using AI in mooncake marketing […]

Case Study

Best Retail Cases by TheLBMA

There are countless options that retailers can use to prepare for the present and the future in making the shopping experience in-store or online customer-friendly. In partnership with the industry and members […]


Turnstyle – Navigating Location Based Marketing

Mobile is introducing positive disruption within almost all markets. A recent study from eMarketer shows that people spend a daily average of almost 3 hours consuming media on mobile devices1. As of […]

Member Spotlight