The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

This Week In Location Based Marketing – Episode # 392

Featuring: Spent retail analytics, LinkSure free global WiFi, Casino competes with AmazonGo in France, McDonald’s dancing in the streets of Bogata, Shopkick + Unilever & Walmart, Verve + AdCouncil for Goodwill. Special […]

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]

Research

Phunware Infographic – GPS vs. Wi-Fi vs. Beacons

A new infographic from LBMA Member, Phunware with a clear an simple decision tree on choosing the right geo-targeting technology.

Member Spotlight

Hero Digital Network
Office Max
Hallmark Canada
mobiManage
AT&T