The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Podcast

Location Weekly – Episode 570

On this episode of #LocationWeekly we talk about Near going public via a merger with Kludeln, FinGo using Hitachi’s vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement […]

Case Study

Best Retail Cases by TheLBMA

There are countless options that retailers can use to prepare for the present and the future in making the shopping experience in-store or online customer-friendly. In partnership with the industry and members […]

Research

Worldline: Futuring Payments – Edition 2