The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

Location Weekly – Episode 516

The new episode of #LocationWeekly is here! This week we are talking about TikTok partnering with Nielsen for geo-targeted campaigns with the aim of helping SMBs, Target & Safeway using Google Pay […]

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]

Research

Gimbal/immr Research – Mobile, Beacons & OOH

Mobile and beacon technologies are transforming OOH media, enabling advertisers to engage consumers on the go with timely, relevant and even personalized ads, messages and offers. OOH and mobile powered by beacons, […]


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