The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


This Week In Location Based Marketing – Episode # 439

This week we’re discussing Quotient Technology to acquire Ubimo, Fortnite and Royal Canadian Legion, Pepsi to pay it forward for the holidays, Groundlevel Insights + Gathr Lab, UPS and CVS team for […]

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]


RichRelelvance – Creepy or. Cool?

RichRelevance®, the global leader in omnichannel personalization, released its second annual “Creepy or Cool” survey of US consumers. The 2016 study finds that while American consumers expect to use their mobile phones […]

Member Spotlight

Indoor Atlas
Tasti D-Lite
Verizon Wireless
Upside Commerce