The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


This Week In Location Based Marketing – Episode # 402

Featuring: GOAT Sneakers AR campaign, Swatch goes contactless, BevMo tests voice, Solving homelessness in London with ClearChannel, Nextdoor monetizes data, Toyota dealers + GroundTruth

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]


Beacons: Personalizing The On-Premise Experience

A new white paper from LBMA member Rockbot. While restaurants and businesses everywhere begin to utilize beacon technology, we want your brand to stay ahead of the curve. Our new report, Beacons: […]

Member Spotlight

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