The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Podcast

Location Weekly – Episode 596

This week on #LocationWeekly we talk about Subway launching new smart fridges for Grab & Go service, RetailNext acquiring Retail Performance, DRAKO’s location data now available in The Trade Desk + NextNav […]

Case Study

Best Retail Cases by TheLBMA

There are countless options that retailers can use to prepare for the present and the future in making the shopping experience in-store or online customer-friendly. In partnership with the industry and members […]

Research

The Definitive Guide to Location Data