The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

This Week In Location Based Marketing – Episode # 364

Featuring: Phunware + Kontakt.io, Dstillery teams up with Captivate, Gimbal buys Drawbridge, Brightcodes, Wirecard + Garmin, Ericsson Emodo, Sao Paulo’s Yellow Line, Circle K goes Coke, Locomizer patent.

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]

Research

CMA/LoyaltyOne – Using Digital Solutions To Enhance the Customer Experience

Using Digital Solutions to Enhance the Customer Experience is based on a CMA/LoyaltyOne study of Canadian consumers’ awareness, interest and adoption of location-based technology, conducted in July 2015. The report makes the […]