The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


This Week In Location Based Marketing – Episode # 411

Featuring: Goodwill, Bose + Coachella, Improving traffic with “Flo”, Amazon Go takes cash, Macy’s launches “Story”, Uber goes B2B with vouchers.

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]


CMA/LoyaltyOne – Using Digital Solutions To Enhance the Customer Experience

Using Digital Solutions to Enhance the Customer Experience is based on a CMA/LoyaltyOne study of Canadian consumers’ awareness, interest and adoption of location-based technology, conducted in July 2015. The report makes the […]

Member Spotlight

Urban Airship
Henderson Bas Kohn
Central Locus
Harris Teeter