The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

Location Weekly – Episode 597

On this week of #LocationWeekly we talk about H&M going experiential in Brooklyn NYC, SuperGPS means positioning with 10cm accuracy, Wain app brings location-based experiences to fans in Qatar & Sainsbury’s partnering […]

Case Study

Best Retail Cases by TheLBMA

There are countless options that retailers can use to prepare for the present and the future in making the shopping experience in-store or online customer-friendly. In partnership with the industry and members […]

Research

LBMA/Oriient Whitepaper – Recovering Lost Revenues in Retail with IndoorGPS

Recovering Lost Revenues in Retail with IndoorGPS Consumers are accustomed to using mobile apps for navigation in daily life Up to 40% of shoppers fail to find at least one product they […]


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