The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

Location Weekly – Episode 511

It is #LocationWeekly day. Today’s episode is featuring Google’s FLoC as an alternative to the disappearing third-party cookie, the AR platform Beerscans turning beer labels into augmented reality experiences, Krispy Kreme offering […]

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]

Research

LBMA 2017 Global Location Trends Report

Location continues to capture headlines. For multi-location brands, many have come to understand the value of localization and targeting. The new data shows just how much spend is actually going to these […]


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