The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


This Week In Location Based Marketing – Episode # 398

Featuring: Square goes mobile SDK, Sinclair + Harman + SK Telecom, Gimbal buys UberMedia, AT&T and others to stop selling location data, LocusLabs partners with IndoorAtlas. Special Guests: Herve Utheza (Here Technologies) […]

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]


Gimbal/immr Research – Mobile, Beacons & OOH

Mobile and beacon technologies are transforming OOH media, enabling advertisers to engage consumers on the go with timely, relevant and even personalized ads, messages and offers. OOH and mobile powered by beacons, […]

Member Spotlight

Opterus Inc
Geon Network Ltd.
Pole Star