The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

Location Weekly – Episode 544

A new episode of #LocationWeekly is here! This week Asif and Aubriana talk about SPREE Interactive taking their VR platform global, a Robot mixologist serving drinks and collecting data, Google Maps going […]

Case Study

Best Retail Cases by TheLBMA

There are countless options that retailers can use to prepare for the present and the future in making the shopping experience in-store or online customer-friendly. In partnership with the industry and members […]

Research

Beacons: Personalizing The On-Premise Experience

A new white paper from LBMA member Rockbot. While restaurants and businesses everywhere begin to utilize beacon technology, we want your brand to stay ahead of the curve. Our new report, Beacons: […]


Member Spotlight

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