The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


This Week In Location Based Marketing – Episode # 389

Featuring: RideYellow + LISNR, Bidooh goes to South Korea, Francesco Rinaldi’s “talking jars”, Reveal Mobile launches Visit platform, Foursquare measures TV with Inscape, Kroger finds their voice. ┬áIKEA launches start-up bootcamp

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]


xAD – The Meaning Of Local

The idea of "local" can have a very different meaning depending on where someone lives. Check out this latest infographic from LBMA member xAd.

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