The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Location Weekly – Episode 569

On today’s episode of #LocationWeekly we have Facebook cutting-off several of their location-based services, AT&T launching location-based routing service for 911 calls, TikTok & Foursquare partnering on in-store visit data & Unilever […]

Case Study

Best Retail Cases by TheLBMA

There are countless options that retailers can use to prepare for the present and the future in making the shopping experience in-store or online customer-friendly. In partnership with the industry and members […]

Research

THE LBMA & Glympse Whitepaper – Contextual Marketing

Contextual Marketing: A whitepaper by Cami Zimmer, sponsored by our beloved member company Glympse.

The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

Location Weekly – Episode 569

Case Study

Best Retail Cases by TheLBMA

Research

THE LBMA & Glympse Whitepaper – Contextual Marketing

Member Spotlight

The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

Location Weekly – Episode 569

Case Study

Best Retail Cases by TheLBMA

Research

THE LBMA & Glympse Whitepaper – Contextual Marketing

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Member Spotlight