The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

Location Weekly – Episode # 443

THE LBMA PODCAST GETTING READY FOR 2020! Your favourite podcast show, This Week In Location Based Marketing is getting ready for the new decade with its new name and design! LOCATION WEEKLY […]

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]

Research

Gravy Analytics -Sports Fanatics Audience Profile

Gravy Analytics released several new sports-oriented mobile audiences for sports marketers. This week we decided to take a closer look at the Sports Fanatics audience to learn more about where these committed […]

Member Spotlight

St. Joseph's Communications
Unilever
MTV
Ralph Lauren
US Foods