The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


This Week In Location Based Marketing – Episode # 381

Featuring: Dirty Lemon, HYP3R gets $17M, GSTV’s OCTANE, 7Eleven goes with Apple and Google Pay, Amazon delivers Christmas trees, Diageo’s weather/time/location campaign in London.

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]


RichRelelvance – Creepy or. Cool?

RichRelevance®, the global leader in omnichannel personalization, released its second annual “Creepy or Cool” survey of US consumers. The 2016 study finds that while American consumers expect to use their mobile phones […]

Member Spotlight

The Bon-Ton Stores, Inc.
Cox Automotive
MICROS Systems Inc.
Yellow Pages Group
Hill & Knowlton