The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


Location Weekly – Episode 552

The new episode of #LocationWeekly just came out! We talk about T-Mobile acquiring Octopus Interactive, Vendasta acquiring MatchCraft, Deliveroo opening their own pizza restaurant for research, and Sally Beauty becoming a data […]

Case Study

Best Retail Cases by TheLBMA

There are countless options that retailers can use to prepare for the present and the future in making the shopping experience in-store or online customer-friendly. In partnership with the industry and members […]


CMA/LoyaltyOne – Using Digital Solutions To Enhance the Customer Experience

Using Digital Solutions to Enhance the Customer Experience is based on a CMA/LoyaltyOne study of Canadian consumers’ awareness, interest and adoption of location-based technology, conducted in July 2015. The report makes the […]

Member Spotlight

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