The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

Location Weekly – Episode 499

Last episode before we hit the 500th!This week on #LocationWeekly, we will talking about NYC rolling out a contactless subway fare system, MetCom and NextNav partnering to deliver location services in Japan, […]

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]

Research

Placed – Pokemon Go's Impact on Retail, Restaurants, and Apps

Pokemon Go's Reach Felt at Red Robin, Hot Topic, and Clash of Clans "Pokemon Go and Placed are both connecting the digital and physical worlds through directly measured location data," said David […]

Member Spotlight

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