The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

This Week In Location Based Marketing – Episode # 427

Featuring: PatientPoint’s proximity in healthcare, Boen Wines using NFC with Guala Closures, Bumble gets into physical space, Puma geotargets on Firefly’s DOOH, Google launches “seasonality” and “location groups”, Groupon acquires Presence AI […]

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]

Research

Mediative – 80% of Canada’s Top Retailers’ online listings inaccurate

A new report from LBMA members, Mediative & Placeable. Canada’s top retail brands excel at brand advertising at the national level. But when it comes to driving local customers into local stores, […]


Member Spotlight

Maponics
Ubimo
Resource Interactive
Express
Lewis PR