The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


This Week In Location Based Marketing – Episode # 418

Featuring: Wrangler Jeans + Old Town Road, The North Face + Spotify, SingleCut Beersmiths plays trivia, Amazon’s StyleSnap, Coca-Cola’s summer wrist bands, ProYo + InMarket. ┬áSpecial: 2019 LBMA Global Location Trends Report

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]


2018 Global Location Trends Report

With this study, the Location Based Marketing Association (LBMA) explores the power and importance of location-based technologies and services in a brand marketing world. The results clearly show that where people are […]

Member Spotlight

Cineplex Entertainment
Indoor Atlas
Coup Capital Management