The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


This Week In Location Based Marketing – Episode # 431

Featuring: Vibenomics AOOH platform, Cerberus Interactive takes on location-based gaming, Southwest Airlines with ApplePay, Blis partners with Location Sciences, 7Eleven launches mobile checkout in NYC, Unacast releases Turbine platform.

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]


LBMA/Oriient Whitepaper – Recovering Lost Revenues in Retail with IndoorGPS

Recovering Lost Revenues in Retail with IndoorGPS Consumers are accustomed to using mobile apps for navigation in daily life Up to 40% of shoppers fail to find at least one product they […]

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