The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

This Week In Location Based Marketing – Episode # 381

Featuring: Dirty Lemon, HYP3R gets $17M, GSTV’s OCTANE, 7Eleven goes with Apple and Google Pay, Amazon delivers Christmas trees, Diageo’s weather/time/location campaign in London.

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]

Research

Gravy Analytics -Sports Fanatics Audience Profile

Gravy Analytics released several new sports-oriented mobile audiences for sports marketers. This week we decided to take a closer look at the Sports Fanatics audience to learn more about where these committed […]

Member Spotlight

Hauke Tomas
Blippar
Intercontinental Hotels Group
Sapient Razorfish
Chicago Bulls