Location Based Marketing Association · since 2010
Where matters.
As much as who, what and when. We're the global community turning location intelligence into measurable business — connecting brands, retailers, agencies and technology partners across six regions.
The missing link
Location is the context between online and offline. We know what people do on a screen — where reveals how they move through the real world.
The result is honest attribution and experiences that actually fit the moment. Since 2010 we've built the community that turns that signal into measurable business.
Industries we serve
Where changes how you reach people
Location-based marketing reshapes how brands, retailers, agencies and organizations connect with audiences in the real world.
Brands
From awareness to conversion — measurable through location data
- Reach customers where purchase decisions happen
- Measure store visits after ad campaigns
- Understand regional market differences
- Read competitors through visitor patterns
Retail & Vendors
Every meter counts — location decides success or failure
- Target nearby customers with drive-to-store
- Analyze and optimize foot traffic
- Compare store performance
- Plan expansion with location intelligence
Marketing Agencies
Your differentiator in a crowded market
- Deliver data-driven, measurable campaigns
- Prove attribution and ROI
- Stand out with specialized expertise
- Open new service lines and revenue
Sports & Entertainment
Fan engagement beyond the venue — 365 days a year
- Reach fans before, during and after events
- Monetize venue surroundings for sponsors
- Map the journey from home to stadium
- Promote tickets and merch in context
Travel & Hospitality
The customer is on the move — location is the context
- Reach travelers in decision moments
- Run destination marketing in real time
- Cross-sell at the destination
- Win guests back after the trip
Data & Analytics
Turn location data into business intelligence
- Advanced geospatial analytics
- Enrichment and integration frameworks
- Predictive modeling of movement
- Privacy-preserving techniques
About the LBMA
Connecting the global
location ecosystem
The LBMA is the global industry association for location-based marketing. We bring together brands, retailers, agencies, media companies and technology partners to share knowledge, spotlight innovation, and advance location intelligence as a real business driver.
- A global community of the people shaping location marketing
- Thought leadership, education, events and best practice
- A clear focus on measurable value and real-world impact
Join the LBMA community
Connect with industry leaders, access exclusive insights, and help shape the future of location-based marketing.