The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


Location Weekly – Episode 538

The new episode of #LocationWeekly is here! This week we talk about Home Depot hiring Walmart to deliver goods, Albert Heijn looking to monetize its app/web customers with Google-like ads, Apple upping […]

Case Study

Best Retail Cases by TheLBMA

There are countless options that retailers can use to prepare for the present and the future in making the shopping experience in-store or online customer-friendly. In partnership with the industry and members […]


LBMA Global Location Trends Report

The LBMA surveyed more than 50 global brands in each of Singapore, Germany, Canada, United States and the UK, to understand their investment thesis in location based technology and services for 2016. […]

Member Spotlight