The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...


This Week In Location Based Marketing – Episode # 376

Featuring: Facebook + L’Oreal, Pandora, GroundTruth + Technomic, Stasher, UgoRound, and Beam payments

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]


Gravy Analytics -Sports Fanatics Audience Profile

Gravy Analytics released several new sports-oriented mobile audiences for sports marketers. This week we decided to take a closer look at the Sports Fanatics audience to learn more about where these committed […]

Member Spotlight

T-Mobile USA