The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.

Our goal is simple...

Podcast

This Week In Location Based Marketing – Episode # 415

Featuring: Trial Run Media’s ABIE, Cheek-It’s scavenger hunt, JCDeacaux + Location Sciences, Macy’s launches OUT[FITS] with Pinterest, PlaceIQ partners with PMG on Old Navy, Admetrix + Locomizer. ┬áResearch: S4M & LBMA contrast […]

Case Study

Rockbot Case Study – Buffalo Wild Wings

Using Local Social – to launch your restaurant brand in new markets How one Buffalo Wild Wings franchise utilized local social media tactics to produce the most successful openings of the entire […]

Research

Turnstyle – Navigating Location Based Marketing

Mobile is introducing positive disruption within almost all markets. A recent study from eMarketer shows that people spend a daily average of almost 3 hours consuming media on mobile devices1. As of […]


Member Spotlight

mobiManage
DeviceFidelity
Adcentricity
siinda
Lewis PR